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About Us

What we're all about.

We’ve all been required to show up in the same way every day.
But the reality is that we are not the same every day.
For too long productivity has been conflated with consistency.
Our biological rhythms - like sleep, hormones - along with our environment, shift our energy and mental strengths.  We’re more equipped for different types of work on different days.
The future of productivity is not about consistency.   It's about leaning into all the glorious fluctuations of what makes us us. t's about honouring the inspired days, the quiet days, the head-down days and the big picture days.
Imagine a future where more people understood this.  Where they leaned into the shifting strengths of their brain, working with, not against their biology.
Welcome to Phase - a productivity system that helps you do the right work, at the right time, based on who you are each day.
Leave the consistency to the machines.  Let's humanise our productivity.

Why we care.

For decades, women have been forced to operate within a corporate world that was designed by and for men.
This means that many women, spend the majority of our careers working to the default 24-hr cycle, trying to accomplish every type of task, every day of the month.
However, science now tells us that there are phases of a woman's month-long hormone cycle that enhance certain skillsets and task types.
This knowledge can help us shift the work that is in our control to the phases of the month when we are going to be most efficient. In doing so, our cycle becomes a superpower.
Phase will help millions of women to thrive in work in & life, by working with the natural strengths of their changing biology.
81%
Of women report a decrease in productivity due to their menstrual cycle*
1.5 times
Women are more likely to experience stress in the workplace than men*
48%
Do not feel supported by their workplaces surrounding the issue of their cycle†
Get started today with Phase
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Meet the Team.

Phase is built by a team of seasoned entrepreneurs and clinical advisors, motivated by the potential to build a better future for women.
Maggie McDaris, co-founder of Phase

Maggie McDaris

Founder & CEO
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Georgie Powell, co-founder of Phase

Georgie Powell

Founder & CMO
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Sam Cooke, co-founder of Phase

Sam Cooke

Founder & CTO
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Jodi Edwards, Head of Brand, Phase

Jodi Edwards

Head of brand
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Dr Jessica Chadwick, Clinical Advisor, Phase

Dr Jess Chadwick

Clinical Advisor - Neuroendocrinology
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Dr Anne Marieke Doornweerd, Clinical advisor - psychology

Dr Anne Marieke Doornweerd

Clinical advisor - psychology
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Dr Fran Yarlett

Dr Fran Yarlett

Clinical advisor - family health
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Dr Mehar Chawla, Clinical Advisor, Phase

Dr Mehar Chawla

Clinical advisor - OBGYN
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Our Partners.

Phase partners with other companies improving the lives and productivity of women.  We are alumni of the FemTech Lab Accelerator, and part of the Innovate UK growth scheme.
We love speaking to other companies & organisations supporting women’s health & productivity.